I currently serve as the Event Director for Merit Badge College (MBC). Part of my position is to promote MBC using digital and in-person formats. This event is for a specific demographic (Scouts and Troops within Scouts BSA) that prefers updates via their monthly Roundtable meetings I used social media to provide our audience informational updates using graphical images.
While catering to a specific audience and also being associated with the Scouts BSA organization, I tried to give the graphics designed a familiarity to Scouts BSA. Using images of nature and past events helped me accomplish that goal. You can view MBC's social media by clicking the icons below.
Social Media Graphics
Facebook Ad
I used this to promote a upcoming Facebook Live announcing our collaboration with Paducah School of Art & Design.
Press Release
The press release below was sent to major news outlets in the area along with a copy of our logo and 2 images from MBC 2020.
