I have served as the Digital Media Coordinator at West End Baptist Church for 3 years. During this time, we developed a branding strategy that is simple, but able to communicate clear messages to their audience. During the COVID outbreak in March 2020, I developed a series of images and videos to help communicate that we would be back and that "the church is still alive."
During our reopening process, created an engaging way to let our audience know of reopening and the precautions we were taking as attempted to open safely. We had volunteer participate as narrators for the video. This was published on all social media channels.